Nashville

Speaker: Monica Smith, 2010 LMASE President and Senior Account Supervisor, Public Reputation Services, Jaffe PR

Outstanding client service is built on a clear understanding of client needs. Law firm marketing departments can do more - much more - with less when they seek to clearly understand their internal client needs. Understand different ways to effectively solicit feedback from internal clients so that you can effectively serve your firm both as an individual and a team. Learn how Sutherland Asbill & Brennan LLP reshaped the firm's marketing department and reinvented the roles of existing staff to better align itself with the firm's strategic objectives and position itself to drive revenue growth.

Topics covered:

• Building a feedback culture
• Assessing needs
• Shaping your role to better meet the firm's needs
• Adding value at every level
• Practice management: Where does it fit?
• Fostering collaboration

Attendees will take away specific tools that the presenters' have used to assess and reshape the services they provide to their firm as well as general lessons learned and best practices from the industry.

Spend time with your peers to speak about job responsibilities, daily duties and the in and outs of working inside the law firm. Affinity groups are:

• CMO's and Directors
• Managers
• Coordinators and Assistants
• Lawyers

While the economy is just starting to find its footing, 2010 proves to be another year of achieving more with less. With the convergence of corporate counsel, what can firms do to differentiate themselves and make the most of the investments they already have? This session will cover how firms are currently using targeted marketing to better engage current clients, attract new markets, and track their return on objectives. Attendees will have a better understanding of how to cross promote their projects while being able to justify their spend and rationale to partners/lawyers who are still not engaging the idea of business development.

Moderator: Mischelle Grant, Advertising Director - Daily Report

Speaker(s):

• Tia Hoffman, Chief Business Development Officer - Baker, Donelson, Bearman, Caldwell & Berkowitz, PC
• Keith Simmons, Member - Bass Berry & Sims PLC

Join us as our panelist discuss ways marketing and business development can add more value to your law firm and ways these teams can show their value in this uncertain economy.

• How can marketing departments affect the bottom line?
• How important is success promotion communicated internally?
• What value-added services can marketing and business development team provide to firm clients?

A nationally known consultant and recruiter for law firm marketing positions, Sally Schmidt will talk about the transformation that has taken place in the legal marketing industry, and discuss what law firms expect from and are looking for in marketing professionals. Her topics will include:

• Enhancing your professionalism and playing the part
• Developing your expertise and credibility
• Building support and buy-in/Selling your ideas
• Marketing the marketing department

She will also provide tips on furthering legal marketing careers.

Spend time with your peers to specific duties and how you manage the tasks required by the legal marketing professional.

• Marketing Technology
• Business Development
• Branding / Identity
• Public Relations

As with any other business, there are many ways law firms can lose money. As marketing professionals, it is imperative for us to be aware of how firms grow revenue and how all the pieces work together to affect the bottom line. This presentation will give a glimpse of how HR, Technology, Billable Hours, Marketing and other crucial factors of a firm can work together to build the firm and add value.