Important Dates
Hotel Information
The Westin Poinsett
Please access the link above when making reserverations to receive the $119.00 per evening room rate for this event. If you choose to contact the hotel via phone, please reference the Legal Marketing Association when making a reservation.
Questions? Please contact Keith Wewe at 972.479.9142 or kwewe@contentpilot.net
Maps
We want to ensure that whether you are traveling by plane, train or automobile you are able to get to the appropriate place at the appropriate time. Please review the links below to view locations for each mini-conference venue.
Thursday Evening Dinner: High Cotton
Friday Mini-Conference Venue: Larkin's on the River
Friday Afternoon Networking Event: Larkin's on the River
AGENDA
We have many great speakers with great materials to share with you. This is a green event, so we will not be providing printed materials at the conference. We encourage you to download the documents below and bring them with you on your laptop, iPad or PDA.
Please consider the environment before printing.
| 8:00 a.m. - 9:00 a.m. |
Registration and breakfast |
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Join us for a tasty breakfast of croissant, butter, coffee and conversation. Please arrive early to network with your peers and find a seat close to the front. |
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| 9:00 a.m. - 10:00 a.m. |
Session 1: "What's Your Tagline?" |
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Speaker: TBD |
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The specific session information will be provide soon. |
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Please check back to download materials before the event. |
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| 10:00 a.m. - 10:30 a.m. |
Networking Break-out: Job Title Affinity Groups |
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Spend time with your peers to speak about job responsibilities, daily duties and the in and outs of working inside the law firm. Affinity groups are:
- CMO's and Directors
- Managers
- Coordinators and Assistants
- Lawyers
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| 10:30 a.m. - 10:45 a.m. |
Break |
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| 10:45 a.m. - 11:45 a.m. |
Session 2: Leveraging Your Key Assets: Business Development for a Recovering Economy |
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Speaker: Hubbard One |
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The session information and download will be announced soon. Please check back. |
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Please check back to download materials before the event. |
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| 11:45 a.m. - 12:00 p.m. |
Break |
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| 12:00 p.m. - 1:30 p.m. |
Lunch and a Panel of Local Professionals: Defining Value in Legal Marketing |
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The session information and download will be announced soon. Please check back. |
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Speaker(s): TBD |
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| 1:30 p.m. - 1:45 p.m. |
Break |
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| 1:45 p.m. - 2:45 p.m. |
Session 3: Strategies to Enhance Your Department, Responsibilities and Value |
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Speaker: Sally Schmidt |
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The session information and download will be announced soon. Please check back. |
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Please check back to download materials before the event. |
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| 2:45 p.m. - 3:00 p.m. |
Networking Break-out: Job Responsibility Affinity Groups |
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Spend time with your peers to specific duties and how you manage the tasks required by the legal marketing professional.
- Marketing Technology
- Business Development
- Branding / Identity
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| 3:00 p.m. - 4:00 p.m. |
Session 4: The Business of Legal Marketing |
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Speaker: Amy Knapp |
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The session information and download will be announced soon. Please check back |
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Please check back to download materials before the event. |